Apollo Hospitals Enterprise Ltd (AHEL) is looking at increasing the contribution of private labels to its pharmacy business. Private labels account for around 6.5 per cent of the pharmacy business at present and the company is envisaging to take this up to 20 per cent in five years, said a senior management official.
Adding new products to the private label portfolio, with a focus on health and wellness products, and tie ups with international brands are some of the strategies meant to achieve this aim. AHEL has already tied up with UK-based health and wellness stores major Holland & Barret