Apple, Amazon strike deal to boost sales in India, other key markets

Apple-authorised resellers in India include the likes of Reliance Digital, Chroma and Sangeetha, which are largely offline sellers and see themselves as rivals of Amazon

Apple will begin selling its iPhone, iPad and Apple Watch directly on Amazon’s websites in India and other international markets as part of a global deal struck by the two technology titans.

Amazon will delist the Apple and Beats products being sold by non-authorised resellers, paving the way for the Cupertino-based technology company to exert more control over the online sales channel for its devices.

“We’re working with Amazon to improve the experience for Apple customers on their site and we look forward to those customers having another great way to buy iPhone, iPad, Apple Watch, Mac and more,” Apple