Apple cuts iPhone prices by upto 7.5%; passes on GST benefit to consumers

Apple has also reduced the price of iPhone SE, the entry level phone made by Wistron Corp in Bengaluru

Global smartphone maker Apple has reduced retail prices of its iPhone models from July 1, passing on benefits of lower taxes from the goods and services tax regime to consumers. The move comes as it looks to become more aggressive on capturing a bigger slice of India's smartphone market.

Apple has reduced retail prices of its iPhone models between 4 and 7.5 per cent, which would translate to lowering costs of its high-end iPhone 7 Plus with a 256 gB storage by as much as Rs 6600. The company, which contributes to less than 3 per cent of the total