Consumer technology giant Apple registered record business in the January-March quarter, backed by an unprecedented surge in its all key product categories. The US major clocked the highest ever shipment in personal computers, regained top spot in the premium smartphones market, and grew its iPad business rapidly as consumers in India invested in electronic devices.
Apple was a fringe player in all key categories like smartphones, notebooks, and tablets till recently. But with the last quarter’s record-breaking performance, the brand has established itself in the country’s price-sensitive consumer electronics market.
According to the market research firm IDC data, in January-March