Living up to the hype it generated on the 10th anniversary of iPhone, Apple on Tuesday unveiled iPhone 'X' with facial recognition system, iPhone 8 and iPhone 8 Plus, new Apple Watch Series 3 and Apple TV 4K.
Apple chief executive Tim Cook announced the premium iPhone X — pronounced 10 — as well as a new iPhone 8 and 8 Plus.
Cook, speaking at the first event at the new campus theatre named for the late Apple co-founder Steve Jobs, said the latest flagship handset is a milestone for the company a decade after the first iPhone release.