Apple sold a record 9 million iPhones in the weekend debut of the two new models in September, when the product was offered in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK. It was the first time a new iPhone debuted in China, the world's largest mobile-phone market, at the same time as the US.
The initial sales exceeded analysts’ projections, sending the shares up five per cent on September 23. The iPhone is Apple's most important product, accounting for half of revenue. Countries in the October 25 rollout will include Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, French West Indies, Greece, Hungary, Ireland, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Malta, Netherlands, New Zealand, Norway, Poland, Portugal, Reunion Island, Romania, Slovakia, Slovenia, Sweden, Switzerland, Taiwan and Thailand.