Apple to chime louder in Asia with new 5G iPhone SE

New 5G SE model should help low-end appeal in Asia; Apple prices latest phone at $429

Apple Inc's low-cost 5G model should enhance the iPhone maker's appeal in Asia where it is in a stiff battle with multiple rivals from Samsung to Vivo, analysts believe.

After focusing on high-end phones during the pandemic-induced supply chain crisis, Apple this week unveiled 5G connectivity to its iPhone SE - for $429 - which is likely to attract more lower-end buyers in emerging markets.

"The new 3rd gen iPhone SE could be effective in gaining incremental share among price sensitive consumers, especially in Asia," Cowen and Company brokerage said, citing China and India in particular.

Counterpoint Research said the