Business Standard

Apple will no longer report how many iPhone, iPad, Mac it sells; stocks dip

Apple CFO Tim Cook said the forecast was partly driven by weakness in emerging markets, including India and Brazil, and currency volatility

Image
Premium

Mark Gurman | Bloomberg
Apple Inc. gave an underwhelming forecast for the key holiday period suggesting weaker-than-expected demand for pricier new iPhones. The company further stoked concerns by saying it will stop reporting unit sales of its most-important product.

Apple shares fell about 7 per cent in extended trading on Thursday. The stock closed at $222.22 in New York, leaving it up 31 per cent this year. Apple suppliers declined after the report.

Apple shares fell about 7 per cent in extended trading on Thursday. The stock closed at $222.22 in New York, leaving it up 31 per cent this year. Apple suppliers declined after the

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in