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April likely to be a washout for appliances as fresh Covid-19 curbs hit biz

Durables players admit that restrictions have hit festive sales

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Maharashtra, which contributes between 12 and 15 per cent of appliances sales, on Tuesday announced lockdown-like curbs

3 min read Last Updated : Apr 14 2021 | 6:10 AM IST

April is turning out to be a challenge for appliances makers as curbs to curtail the spread of Covid-19 is hurting business badly. April is a crucial month in the annual calendar of appliances majors, since it kicks off their summer season sales.

It contributes close to 15 per cent of sales in the June quarter. This is partly because of festivals such as Gudi Padwa in Maharashtra, Ugadi in Karnataka and Baisakhi in Punjab. This year will see Ramzan begin on Wednesday. On the other hand, Ram Navami will be celebrated next week. During Ramzan, Muslims break fast in the

Topics : Coronavirus Home appliances Consumer Durables festive sales

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