Arvind brands to launch Hartmarx in India

Arvind Brands, a division of Arvind Mills Ltd, has signed an exclusive license agreement with The Hartmarx Corporation, a US-based men's tailored clothing company, to design, distribute and retail their brands in India. Arvind will have access to Hart Schaffner Marx, Pierre Cardin and Sansabelt brands of men's apparel.

These brands will be distributed through large departmental stores and multi-branded outlets, a company press release said.

"The addition of Hart Schaffner Marx, Pierre Cardin and Sansabelt to our basket of international brands will further enhance our position in the premium apparel category. The suit segment in the Indian market is all set to explode. We would like to encash on this opportunity. Our partnership with Hart Marx will certainly help us take an aggressive stance in the men's suits market," said J Suresh, CEO of Arvind Brands.

Hartmarx Corporation currently manages more than 35 brands either owned or licensed.  Focused on the young, ambitious and contemporary minded men, Hartmarx through its iconic brands like Hart Schaffner Marx, Pierre Cardin and Sansabelt offers a wide range of formal dressing for men with a classic American style.