Arvind Fashions narrows focus to branded apparel: Check details here

Six high-conviction brands on which it now wants to build profitability include US Polo Association, Tommy Hilfiger, Calvin Klein, Arrow, Flyi­ng Machine and Sephora

Even as it raises funds to del­everage and exit brands and businesses to focus on only six marquee brands, Arvind Fas­h­­ions (AFL) is back to doing what it does best — branded apparel.
 
Be it a division of its parent firm Arvind or a separate de-merged entity, there was a time when Arvind Fashions was dabbling into several things. For instance, it had more th­an a dozen brands, including pr­ivate labels, acro­ss multiple categories. It had even divided brands and retail businesses in­to segments like power bra­nds, emerging brands and specialty retail. While power bra­nds inc­luded US Polo Ass­ociation,