Arvind SmartSpaces eyes nearly 50% real estate sales on digital platform

Industry average among organised real estate currently at 30%

Banking on an industry-first end-to-end digital sales platform for customers, Arvind SmartSpaces Limited (ASL), the real estate arm of the Arvind Group is eyeing 45-50 per cent of sales coming via the online mode in the near future.

Already, the share of digital sales has jumped from just six per cent in FY21 to 35 per cent in FY22 for the organised real estate player which has presence in Bengaluru, Pune and Ahmedabad. This has come in the midst of an industry average of 30 per cent among organised players.

"Our digital sales initiatives including the launch of the country