Bangalore-based Arvind Lifestyle Brands today said it is set to introduce Italian premium fashion brand--Energie--in India soon, as part of portfolio expansion.
The company, which has a host of international and homegrown brands, including Flying Machine, US Polo and Arrow, is also working on revamping and expanding existing labels in the country.
"We will very soon bring in Italy's super premium jeanswear brand -Energie- here. The company will open both shop-in-shop and stand-alone stores," Arvind Lifestyle Brands Business Manager Vivek Sandhwar told PTI without giving further details.
Already, some of the leading retailers in India have started preparing space to sell the
brand, he added.
Apart from bringing new international brands, the firm is also re-positioning its homegrown brand Flying Machine as a more youthful brand and doubling the number of standalone stores from the present 100 in the next 18 months.
As a part of the brand building exercise, Flying Machine as appointed cyber security consultant Ankit Fadia as the brand endorser. Bollywood actor Abhishek Bachchan was the face of Flying Machine in 2007.
"The idea is to position Flying Machine (FM) as youth- -focused brand. We are also working aggressively on doubling the number of stores from 100, at present in the next one and a half years," he said without giving investment details.
"Last financial year the brand had registered a turnover of Rs 100 crore," he added.
The company is also looking to strengthen FM's presence outside India. "Currently FM is sold in Singapore, Middle East and South Africa through licensees. We also intend to get into Australia soon," Sandhwar said.
Even for sports lifestyle brand US Polo, that was launched about an year back, the company plans to add around 50 new stand-alone stores by March next year, in addition to the current 10 outlets.
