Arvind to bring surfwear brand Billabong to India

The company has already brought Next, Nautica, Debenhams to India

After Next, Nautica and Debenhams, Arvind Lifestyle Brands, a subsidiary of Arvind Ltd. one of the largest players in the apparel brand and retail space, is now set to bring global surfwear brand Billabong to India.

The company has signed an exclusive distribution agreement with the iconic surf lifestyle brand Billabong in India.  Following this, Arvind will now market Billabong's products through open stand-alone stores as well as shop in shops in department stores and leading multibrand stores.

In turn, Billabong will leverage Arvind's significant expertise in building international brands in India to enhance its iconic status and presence in this important emerging market. All of which will help Arvind further its category leadership in the retail space through its truly robust multi-brand, multi-price and multi-channel strategy, the company stated in an official communique.

"We are delighted to sign a distribution agreement with Billabong, one of the world's largest surfwear brands with a turnover of $1.5 billion (roughly over Rs 8,000 crore).  Billabong is strongly focused on youth and is ideal for the Indian market which has the largest youth demographic in the world," said J Suresh, MD and CEO, Arvind Brands and Retail.