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As Walt Disney Co and Comcast Corp gear up for a possible bidding war over a big chunk of 21st Century Fox, both companies are interested in Fox’s marquee Hollywood franchises like “The Simpsons,” “Avatar” and “X-Men.”
But among the most desired assets is Indian media conglomerate Star India, which is fully owned by Fox, people familiar with the situation said.
Comcast and Disney, neither of which has a big presence in India, each view Star India as an important piece in their plans to challenge Netflix Inc. and tap growth in emerging markets, the people said.
Star India reaches 700 million customers
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