As demand slowdown hurts, makers of Lux, Lifebuoy, Santoor soaps cut prices

Lifebuoy and Lux are month highest-selling soap brands in India while Santoor became the first Indian soap brand to touch annual sales of Rs 2,000 crore

In wake of weak demand and tough competition, FMGC major HUL slashed prices of Dove, Lux, and Lifebuoy soaps, financial daily Livemint reported. The move is aimed at winning over consumers and passing on the benefits of cheaper input costs. Wipro Consumer Care, the maker of Santoor soap, also cut the price of the soap to stay in the game. Earlier this year, Santoor became the first soap brand from an Indian FMCG company to touch annual sales of Rs 2,000 crore.

"HUL does selective and judicious price changes across its portfolio in the normal course of its business. Given