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As Disney+ booms in India, company hopes to make it its biggest market

The growth of Disney+, which launched a year ago, has far exceeded the expectations of both Wall Street and the company itself

A man looks at his phone as he passes by a screen advertising Walt Disney's streaming service Disney  in New York City. Photo: Reuters
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A man looks at his phone as he passes by a screen advertising Walt Disney's streaming service Disney in New York City. Photo: Reuters

Christopher Palmeri | Bloomberg
The growth of Walt Disney Co.’s streaming service in India and Indonesia has been staggering, with the countries now accounting for more than a quarter of its 73.7 million customers globally.
 
What’s less staggering is the price most of the subscribers pay: Even the premium plan is just $20 a year. That’s a fraction of the $70 that U.S. customers shell out and illustrates the challenge the company faces as it takes its streaming platform to more countries.

The growth of Disney+, which launched a year ago, has far exceeded the expectations of both Wall Street and the company itself.

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