Amazon, Flipkart stake claim to be No.1 e-tailer as festive sale ends

Both the giants are staking claim to leadership in India's e-commerce market as the festive sale came to an end on Monday

Amazon and Flipkart are at it again. The giants are staking claim to leadership in India’s e-commerce market as the festive sale came to an end on Monday. 

While the Walmart-backed firm said it cornered 70 per cent of sales during the festive period, of about 25 days, Amazon said more than half the country’s online shoppers chose to buy from it during this period. Neither company gave the value of the products, or gross merchandise value, they sold during the festive sales, which started on October 10. Flipkart says it hit a new record during its five-day-long BigBillionDays (BBD)