Amazon rolls up sleeves after Walmart-Flipkart, eyes next 100 mn customers

Company mulling credit facility, regional language support for buyers to achieve this

After being pipped by rival Walmart in the race to acquire a majority stake in India’s largest e-commerce marketplace Flipkart, Seattle-based online retail giant Amazon says it will stay its course in organically growing its business in the country, a model which has worked wonders for it so far.

Celebrating its fifth anniversary of doing business in the country on June 5, Amazon has set itself a lofty goal of bringing the next 100 million customers on to its platform in the next five years. While it will continue to focus on its core competencies of enhanced selection, delivering