Ashok Leyland eyes Rs 1,000 cr revenue from digital platforms

Ashok Leyland's digital market place consists of four apps

Commercial vehicle maker Ashok Leyland has introduced a digital market place, claiming it has a potential to transform the domestic CV business and bring revenues of Rs 1,000 crore to the company. 

Ashok Leyland is eyeing one-third of its revenues from aftermarket business. “These initiatives will be a growth driver for us and has the potential of generating Rs 1,000 crore in next three years,” said Vinod K Dasari, Ashok Leyland managing director. 

The digital market place consists of four apps. The i-Alert app helps customers track their vehicle and provide vital information about the vehicle’s health. While the Service