Ashok Leyland's quest for digital solutions gets data monetisation boost

From real-time monitoring of over 220,000 vehicles on ground that helps customers in predicting problems along with quick support in case of breakdowns to AI-based customer solutions, Chennai-based Ashok Leyland is on the fast track to embrace new-age digital solutions. The company is now carving out a new and future revenue stream through data monetisation.

The commercial vehicle major's Chief Digital Officer Venkatesh Natrajan said the company is not just looking at indirect monetisation of data through platforms like Uptime Solution Center (real-time monitoring) that helps the servicing community, but also direct monetisation moves like charging customers for AI-based solutions