Ashok Leyland builds a platform to let buyers configure vehicles

Known as 'modular' platform targeted for medium and heavy vehicles, the company expects that it will bring down its operational cost drastically and results in increase in profits

Commercial vehicle major Ashok Leyland has invested Rs 500 crore to build a platform that allows customers to configure vehicles based on their financial and business needs. 

Known as “modular” platform targeted for medium and heavy vehicles, the company expects that it will bring down its operational cost drastically and result in increase in profits. 

The commercial vehicle industry is in the doldrums facing decreasing sales for more than one and half year.  The situation is unlikely to improve soon as India’s economic activity is yet to pick up due to less business activity and consumer spending.

According to Ashok Leyland Chief Operating