Asian cuisine brand MasterChow raises Rs 3.5 cr in seed led by WEH Ventures

Angel investors Aditya Singh and Ravi Shroff also participated; funds to be used to double down on manufacturing capabilities, product development, hiring new talent and geographic expansion

MasterChow, a ready-to-cook Asian cuisine brand, has raised Rs 3.5 crore ($462,000) in a seed round led by WEH Ventures. The round also saw participation from prominent angel investors such as Aditya Singh and Ravi Shroff. The startup plans to utilise the raised funds to double down on its manufacturing capabilities, product development, hiring new talent and geographic expansion plans.

Founded in June 2020 by Vidur Kataria and Sidhanth Madan, MasterChow is focused on solving daily woes for two broad categories of demographics. For millennials aged between 25-44 years who are leading fast paced lives, are crunched for time and