Asian retail fashion brands accelerate India journey amid economic slowdown

Brand consultant Harish Bijoor feels that even in a slowdown, people want to look fashionable

Cute soft toys, colourful kitchenware, and an eye-catching range of beauty products at attractive prices, stacked up in neat rows in well-lit stores. This is a common sight in high street shops nowadays. 

These stores, housing Asian fast fashion brands, are making a beeline in the country irrespective of the economic slowdown. While Chinese brand Yoyoso opened its first India shop in Bengaluru on Friday, Japanese fashion retailer Uniqlo is gearing up to launch its store in the country by next month.

According to experts, when customers are not sure about the economy, they tend to go for value because