Aspire Systems invests in Chennai-based start-up Ziffity

Investment will help Aspire to offer end-to-end digital solutions provider for the retail sector

Aspire Systems, a global technology services firm has announced its investment in Ziffity, a Chennai-based digital agency focused on e-commerce solutions spanning across technology, creative design and digital marketing. The company did not disclose the amount it invested for a 20 per cent stake in the company.

This investment will help Aspire to offer end-to-end digital solutions to the retail sector, where the company will provide its clients with e-commerce, digital marketing solutions and strategy consulting, said Aspire Systems.

Aspire Systems focuses on independent software vendors and the retail, distribution & consumer goods verticals.

Aspire Systems stated that research shows that the global retail IT spending is expected to grow at a CAGR of 4.10 per cent during the period of 2013-2018. Currently, India is the 5th largest retail market in the world. With the growing influence of technology in retail, modern retail chains are to spend $2.16 billion for technology-related solutions to gain competitive advantage in the business.

 

Gowri Shankar Subramanian, Chief Executive Officer, Aspire Systems said: "Digital transformation at Aspire means transformation of engagement and service delivery platforms based on our customers' needs. With Ziffity coming on board, we will now be able to help our clients from a creative design, content, e-commerce and digital marketing perspective; something that is critical for any online retailer as it helps enhance user experience, consumer engagement, online sales and brand activation."

"The digital transformation of the retail sector is underway and we at Aspire, would like to drive this change given our digital retail solutions expertise," he added.

"We will work closely with Aspire to provide digital transformation solutions to global retailers, enhance revenue for customers through digital marketing initiatives and produce/manage branded content. Investment from Aspire will be used towards hiring new talent, training & development, upgrading UX Lab and building productized solutions for eCommerce space," Vinod Kankaria and Sajish M Balan, Co-founders at Ziffity said.

Aspire is an Oracle gold partner and an Oracle accelerate approved cloud solution provider. The company's Oracle retail transformation program caters to growing and large retailers helps them implement and sustain world class retail solutions from Oracle.

In December 2013, Aspire acquired Hyderabad-based technology Versant Technologies, which specialises in Oracle Retail and Electronic Data Interchange (EDI) implementation.