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At BMW India, 50% of the car's price is just taxes, says Vikram Pawah

At BMW group, we are known for our profit-oriented approach while having volumes

If tax reduces, price of BMW cars will come down: Vikram Pawah

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Vikram Pawah took charge as president of BMW Group India in March this year after spending close to two years as managing director at Harley-Davidson India. Photo: Twitter

Ajay Modi

Last Updated : Jun 29 2017 | 5:08 AM IST

Vikram Pawah took charge as president of BMW Group India in March this year after spending close to two years as managing director at Harley-Davidson India. In an interaction with Ajay Modi, he talks about the need to expand the small premium car market in India so that every player can benefit.

Q) From Harley to BMW and bikes to luxury cars, how do you see the transition?

A) Excitement is the word that comes to my mind. BMW Group has BMW, Mini and Motorrad (leisure motorcycle) brands here. India is a rapidly growing market and still at a nascent

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