Attention Google! This is how Amazon plans to steal your ad business

Amazon is already making $1.4 billion from its ad business, reports Tech In Asia

Amazon has articulated a strategy for its advertising business at an internal event. It promises advertisers the chance to target Amazon buyers who are ready to purchase something. This makes it a potentially more compelling option for advertisers than Google, due to the promise of higher conversions.

The ecommerce giant is betting on a strategy of using ads as an additional revenue stream to lower the price of the goods it sells. The approach could make Amazon a more compelling place to shop. Sellers can promote their products through advertising, customers get relevant ads for products they’re likely to buy.