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Audi banking on entry-level luxury car segment to widen customer base

Audi India launched its luxury entry-level SUV Q2 in India priced between Rs 34.99 lakh and Rs 48.89 lakh

Audi India sales on reverse gear, down 18% to 6,463 units in 2018
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Press Trust of India
German auto major Audi is banking on entry-level luxury car segment to widen its customer base to enhance its overall sales as it gradually recovers from the impact of coronavirus in India, according a senior company official.
 
Audi India launched its luxury entry-level SUV Q2 in India priced between Rs 34.99 lakh and Rs 48.89 lakh (ex-showroom) deliveries of which will start by the first week of November.
 
“Our idea is to expand the market so that we can bring more customers into the luxury portfolio,” Audi India Head Balbir Singh Dhillon said.
 
"We have so far

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