It is not only consumer goods, retail or banking and financial services that is seeing the influx of digital in the purchase process. Automotive brands today are increasingly finding consumers coming to them via the digital route, prompting them to pay attention to the medium closely.
To put things in perspective, a recent report by Google-Kantar TNS says that 96 per cent of buyers in India use search when purchasing a car or bike. The smartphone, it says, has rapidly replaced in-person research, pointing to how hard-pressed people are for time in today’s day and age.
The study
To put things in perspective, a recent report by Google-Kantar TNS says that 96 per cent of buyers in India use search when purchasing a car or bike. The smartphone, it says, has rapidly replaced in-person research, pointing to how hard-pressed people are for time in today’s day and age.
The study