Auto Expo 2018: Carmakers using social media this time like never before

The Indian automobile industry never used the social media the way it is doing at this edition of the Auto Expo. The organisers of the Expo, Siam and various participants have rolled out attractive teasers, campaigns and contests on social media platforms like Facebook, Twitter and YouTube. In fact, Siam claims this is the first auto show in the world where Twitter is itself a promotional partner. 

Auto Expo’s Twitter handle (@AEMotorShow), with a follower base of 16,000, is abuzz with