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SUV game hots up: Mercedes shifts to higher gear in race with Audi

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Martin Schwenk (right), MD and CEO, Mercedes-Benz India
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Martin Schwenk (right), MD and CEO, Mercedes-Benz India, at the launch of its SUV GLS

Pavan Lall Mumbai
Mercedes-Benz has overtaken its peers in the sport utility vehicle (SUV) battle, with the launch of the GLS — its “S-Class of SUVs”— giving it a stronghold in the segment. The luxury carmaker now has the largest SUV portfolio.

The GLS was the company’s third SUV launch this year, following the GLE and GLC Coupe, according to Mercedes-Benz executives. Historically, Mercedes-Benz has been known as an S-Class company, BMW as the 3-series company, and Audi as the Q company — in a contextual reference to their most popular models and what they are best reputed for.

But with the launch

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