Ayurvedic food spiced up by FMCG boost: Kapiva Ayurveda raises $2.5 million

Shelly Pinto believes in the goodness of nature. A mother of two school-going kids, she often picks up healthier foods such as wild honey, A2 ghee and herbal juices in her grocery shopping.
 
Selling these functional foods and more is Kapiva Ayurveda, which last week raised $2.5 million in funding led by VC firm Fireside Ventures, Mohandas Pai's family office, Madhu Kela and GITS Foods.
 
Launched by the scion of Baidyanath Group, Ameva Sharma, and ex-Bain Capital executive Shrey Badhani, Kapiva has grown 12 times in 2018, after it pivoted to an FMCG-type model from a clinic-led model.