Ayush body joins ASCI against misleading ads

CCIM has issued an advisory to all state councils to take action against such advertisers

The Advertising Standards Council of India (ASCI), the country’s apex ad regulator, has got a shot in the arm in its fight against misleading health care ads. The Central Council of Indian Medicine (CCIM), a statutory body under the Union ministry of Ayush, has issued an advisory to all state boards and councils to take action against those making false and misleading health care claims.

The move comes as ASCI and the Ayush ministry get down to monitoring print and television ads of ayurvedic, unani, homeopathic and yoga & naturopathic practitioners as part of a memorandum of understanding (MoU) signed this