Azim Premji-backed iD Fresh Food forays into US with filter coffee

To tap the coffee industry, iD Fresh had come up with its unique, ready-to-use decoction, just like it did with its products in the nascent idli-dosa batter market

Filter coffee products of Azim Premji-backed iD Fresh Food will now be available in leading stores in US cities such as San Francisco, Los Angeles, and New York, and on e-commerce platforms like Amazon. 

iD Fresh Food, a ready-to-cook meals company known for idli and dosa batter in southern India, is waiting for the Food and Drug Administration clearance to expand in the US.  

“There has always been a strong demand for our traditional Indian foods and beverages in the US,” said Musthafa PC, chief executive officer and co-founder of iD Fresh Food. 

From September 2018 till March 2019, iD filter coffee decoction