B2B e-commerce startup Udaan gives Reliance's JioMart a run for its money

Nearly 45% of the total 301 retailers in a survey said they selected Udaan as distribution partner versus 33% for JioMart

Udaan, the business-to-business (B2B) e-commerce startup is giving tough competition to Reliance’s online grocery platform JioMart to capture the market. Nearly 45 per cent of the total 301 retailers interviewed by Kotak Institutional Equities mentioned that they selected Udaan as a distribution partner versus around 33 per cent for JioMart.

“Our survey suggests that in Gurugram, headline margins offered by JioMart, Udaan and existing distributors are similar, although JioMart seems to be offering better promotional schemes as well as credit terms as compared to others,” said the Kotak Institutional Equities report.

Kotak Institutional Equities surveyed 100 grocery retailers in Gurugram who have