Baaghi 2 release: Fox Star Studios harnesses chatbots to engage audiences

Once on the chatbot, fans can interact with the movie through conversations that include trivia, quizzes and tasks

That digital is the buzzword is not news anymore. Having said that, marketers are still scratching their heads over the use of the platform to advertise their products or services. Film marketing, which has been pretty run-of-the-mill, grapples with the same challenge. 

Fox Star Studios, the Indian arm of Murdoch's 20th Century Fox, is attempting to innovate on the virtual platform to engage audiences. 

Starting with Baaghi 2 (release date March 30),the studio is using chatbots and gamificafion as parts of its film marketing strategy. 

"With digital, we have the scope to access a lot of data. For the first