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Vadodara-based Zeezeezoo.com, a two-month-old baby brand start-up combining Indian designs and inspirations, is exploring tie-ups with online marketplaces like Flipkart, Jabong, babyoye owned by Mahindra Internet Commerce Pvt. Ltd, to sell their products, one of its co-founders said.
“Since we don’t sell other brands on our platform, we are exploring tie-ups with Flipkart, Jabong, babyoye, among other marketplaces to sell our products. We are also in discussions with brick and mortar store like Mom & Me, the flagship brand of Mahindra Retail Pvt Ltd. They are excited with the quality and aesthetic design we offer,” said Rahil Shah, one of the co-founders of Zeezeezoo.com.
The start-up, which commenced operations in May this year, also intends to expand its age range offering for children from the current bracket of 0-2 years old to 0-4 years old by August this year apart from diversifying the range to include other kids products in home décor and education categories.
Rahil Shah says that the e-commerce start-up offers international quality baby products with an Indian touch. Organic cotton, Shah asserts, is sourced by Zeezeezoo for stitching tees, blankets, bibs and manufacturing gift sets for babies aged 0-2 years. “This is the world's first baby brand with an Indian connect that celebrates the popular cultures of Indians, including cinema, cricket and politics,” claims Shah.
Looking ahead, he said, “Depending on the success of this collection, new and exciting designs will be launched in a few months. The next collection will have more apparel with bigger sizes. The current age bracket of children, which we cater to, is 0-2 years old. By August this year, we plan to expand our age range offering for children from 0-2 years old to 0-4 years old and by next year, we aim to cater to children in the age bracket of 0-8 years old.”
“This apart, there are also plans to expand the range to include other kids products in the home décor and education categories. We wish to pass on learning, cultural tools to children. Innovatively-designed products like flash cards, which will help children grasp various learning facets, are in the offing,” said Ashini Shah, another co-founder.
The idea, Rahil Shah said, behind Zeezeezoo was to create a brand tying into Prime Minister Narendra Modi’s ‘Make in India’ concept. Ashini Shah, who is an Non Resident Indian (NRI), wanted her daughter to grow up celebrating Indian customs and traditions. She said, “India's expatriate population is surging across the globe. People are adapting to new customs wherever they are going. The inspiration behind this start-up was to come up with a product which will imbibe Indianness and incorporate global quality standards not only for the Indian diaspora but also for the domestic populace.”
“This start-up was borne out of a personal need where I, not only wanted my daughter to celebrate global customs and traditions, but also experience Indian festivals and practices,” said Ashini Shah.
Personal investments were the initial sourcing of funds, Ashini Shah said, adding that, some weeks back, a family and friends round of funding was undertaken.
“We are planning funding from angle investors, venture capitalists by the end of this year,” Ashini Shah said.
