BabyChakra acquires Tinystep to build India's largest mother-baby platform

Deal, whose value wasn't disclosed, will allow BabyChakra to expand regional footprint with a platform covering 9 languages

Parenting platform BabyChakra said it has acquired Tinystep, one of India's strongest regional parenting networks, to further strengthen its growth across the country. With this acquisition, BabyChakra expands its regional footprint by providing in-depth access to a robust network of parents across 9 languages. BabyChakra targets to reach 75 million moms by the end of 2022. The companies did not reveal the value of the transaction.

“The regional reach of Tinystep’s digital & social assets will help BabyChakra reach out to newer user bases with deeper, more personalized care,” said Naiyya Saggi, co-founder, Good Glamm Group and founder and CEO, BabyChakra.