Home / Companies / News / Back-to-back IPL, T20 World Cup put advertisers in a fix: Experts

Back-to-back IPL, T20 World Cup put advertisers in a fix: Experts

Firms will have to decide if they have budgets to deploy on the tournament, say experts

Premium

The broadcaster had increased ad rates on television for the IPL by 10-15 per cent

3 min read Last Updated : May 26 2021 | 6:10 AM IST

The Board of Control for Cricket in India (BCCI) is considering holding the remainder of the Indian Premier League (IPL), suspended earlier this month due to the second Covid-19 wave, in September-October in the United Arab Emirates (UAE).

The likely window between September 15 and October 15, said sources within the cricketing body, will put it just ahead of the T20 World Cup, which is scheduled for the third week of October. The UAE is a standby venue for the T20 World Cup, scheduled to be held in India.

But, the back-to-back presence of two important cricket tournaments

Topics : ICC T20 World Cup 2021 BCCI Indian companies advertising

What you get on BS Premium?

Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
Pick your 5 favourite companies, get a daily email with all news updates on them.
Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
Preferential invites to Business Standard events.
Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.

VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in