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Bajaj Allianz ties up with Dena Bank for product distribution

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Press Trust of India New Delhi

Private sector insurer Bajaj Allianz Life Insurance today signed an agreement with public sector lender Dena Bank for the distribution of an insurance product.

As per the agreement Dena Bank will distribute Bajaj Allianz Life Insurance's group life insurance product 'Sarva Shakti Suraksha' through the branches, a joint statement said.

Dena Bank General Manager M K Sharma said this tie up will enable the bank to offer a low cost financial product, suitable to a large segment of the population which can’t afford insurance.

It is a part of the measures being taken by the bank towards the process of financial inclusion, he said.

 

 

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First Published: May 10 2010 | 6:16 PM IST

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