Bajaj Auto Ltd(BAL) expects to take its market share in the eastern region including West Bengal and the North East to 40 per cent by the end of this fiscal, on the back of the upgraded version of its flagship brand, Pulsar, and upcoming new launches. The company currently had a 30 per cent share in West Bengal and around 36 per cent in the north eastern markets, said S K Bajpai, regional manager, BAL.
Together, both the markets contribute around 10 per cent in the net sales volumes of the company. “We sell around 5,500 bikes per month in West Bengal on an average and around 3,000 bikes in the North East,” he added. The 135 cc Discover is the highest selling model in the region.
Now, the company is banking on the upgraded version of the Pulsar 150 cc and 180 cc to drive sales. “While the Pulsar 2009 edition offers more power and style, the price difference is negligible. The 150 cc bike will now cost Rs 60,468 ex-showroom in Kolkata, up by Rs 800, while the 180 cc model is priced at Rs 64,600 ex-showroom,” Bajpai said.
