Bajaj Auto turns heat on in domestic motorcycle market, unleashes price war

Analysts believe a sustainable volume and market share gain by Bajaj will force rivals to toe the line

Even as rivals in the motorcycle market are not likely to enter the price war unleashed by Bajaj Auto, analysts are of the opinion that a sustainable volume and market share gain by the Pune-based company will force others to follow suit. 

Bajaj Auto’s motorcycle volumes jumped 32 per cent to 1.14 million units in the domestic market in the first five months of the ongoing fiscal compared to the figure in the same period during the previous year. 

Its market share rose to 16.87 per cent from 14.56 per cent in the same period of the previous year, according