Bajaj Auto 'very confident' super premium motorcycles to keep strong run

Pune based firm will invest Rs 650 crore in a new facility in Chakan near Pune for the segment

The Covid-19 pandemic and other disruptions have given the two-wheeler market in India a push-back, but Bajaj Auto remains optimistic about the super premium motorcycle market continuing its strong run. The segment has shown resilience for the company and will continue to grow in high double digits, said the company’s top executive.

“Year-to-date, our super premium portfolio (includes Dominar, KTM, e-Chetak, and Husqvarna models) has proven to be quite resilient and grown 24 per cent year-on-year (YoY),” said Rakesh Sharma, executive director, Bajaj Auto.

This is in sharp contrast to the overall motorcycle business of Bajaj that has declined 21 per cent