Business Standard

Bajaj changes gear for a power ride with Triumph

Engineers from 2 firms are working on new bikes at Chakan unit

Triump’s Thunderbird Commander
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Triump’s Thunderbird Commander

Shubham ParasharAjay Modi Mumbai
Bajaj Auto has partnered iconic British motorcycle brand Triumph to produce mid-capacity bikes for the Indian and overseas markets.
 
Engineers from Bajaj Auto and Triumph Motorcycles have been working on the new motorcycles at the former’s Chakan plant for some months. The no-equity partnership will develop a range of mid-capacity 250-750cc motorcycles.
 
Bajaj Auto, the country’s third largest motorcycle maker, is the largest exporter of two-wheelers from India.
 
“We hope to bring to bear upon global markets the strengths of the partners, including brand position and perception, design and development, quality and cost competitiveness, and worldwide distribution,”

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