Lighting products and appliances maker Bajaj Electricals is targeting the premium Indian home appliances market.
The company has entered into a strategic alliance with Italy-based Nardi Elettrodomestici Spa to launch Bajaj Nardi brand of home appliances in India.
The association will enable Bajaj Electricals to widen its product basket to premium kitchen products, address the growing built-in appliances and modular kitchen market in India. With presence in 80 countries, Nardi has 40 per cent market share of the competitive Italian home appliances market.
R Ramkrishnan, executive director, Bajaj Electricals, said,