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Vimal Sumbly, general manager, sales Bajaj Auto said, "We currently have an 18 per cent market share in the A segment bikes, and with the new launch, which is one of the most expensive bikes in the segment, we are looking at capturing a 30 per cent market share in the segment over next 6-8 months."
He explained that the A segment or the commuter bikes segment which constitutes nearly 65 per cent of the industry volumes, has three subsegments. "The A1 of the cheaper bikes, A2 or the value-for-money bikes, and the A3 or the deluxe bikes. Of these, the A3 segment is the fastest growing and at present constitutes nearly 20 per cent of the overall A segment." From a 12 per cent share of the overall A segment in 2006-07, the A3 segment now constitutes around 20 per cent, he reasoned.
Customers in the 100cc segment are looking for additional features in their bikes akin to the B (125 cc) segment or the C (sports) segment bikes.
