Business Standard

Bajaj launches Discover 100M

With this the company plans to tap mileage segment of bikes in market

Image

Hrishikesh Joshi Pune
Motorcycle manufacturer, Bajaj Auto announced the launch of its new 100cc bike – Discover 100M which will be manufactured at both Walunj and Pantnagar facilities on a new platform, K Srinivas, president, motorcycle business, Bajaj Auto, said. This bike will give a fuel efficiency of 84 kilo meter per litre.

"With this new bike, we plan to tap the mileage segment of bikes in the market. Our current market share in this segment is 18% and we plan to substantially acquire more share. We are expecting big volumes from Discover 100 M. We sold around 350 bikes on Dushehra day alone," he added.
 

The bike is priced at Rs. 45,996 (ex-showroom Delhi). The company will build 35,000 bikes in October and around 40,000 bikes will be manufactured in the month of November. Bajaj Auto will launch 2 more bikes on the same platform in the coming eight months' time.

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Oct 15 2013 | 6:21 PM IST

Explore News