Bajaj Auto on Monday launched Discover 150, a new variant to strengthen its presence in the two-wheeler market. With this, the company aims to increase its share in the commuter segment by 5 per cent from the present 17 per cent. Bajaj now has 27 per cent market share in the two-wheeler segment.
Speaking to the media here, Bajaj Auto chief executive officer (two-wheelers) S Sridhar said the company had set a target of selling 3.6 million two-wheelers in a year with Discover brand alone contributing more than one million units. In line with projections, the company will increase its production from 2,75,000 vehicles a month to 3,00,000 a month.
Last July Bajaj had launched Discover 100, which is selling about 75,000 units a month. The commuter segment of the two-wheelers in India contributes 83 per cent to the total sales and the sport segment the remaining 17 per cent.
Priced at Rs 46,000 (Delhi ex-showroom), the new launch is compliant with BS III emission norms.
“There will be some cannibalisation within our own brands with the new launch. But the customer base will remain in tact,” Sridhar said. There will be exchange schemes with dealers for promoting this bike. It will be available in Andhra Pradesh and Ludhiana in the first phase.
