Baljee Hotels is now Royal Orchid Hotels

The Baljee Group of Hotels has announced that it has rechristened itself as the Royal Orchid Hotels (ROH).

Announcing this at a press meet on Thursday, C.K Baljee, CMD, Royal Orchid Hotels, said the hotels have positioned themselves in the upper to mid-scale segments of the full-service hotel category. And the re-branding initiative is part of the group's expansion plans.

"This rebranding is part of Royal Orchid Hotels' strategy to bring its hotels together under a single, recognisable brand,, he added.

This will involve going into other Indian cities like Mumbai, Delhi, Pune and Hyderabad through joint ventures, management contracts, leasing or setting up of its own properties. To support its various expansion plans the group is going in for an IPO soon.

The Royal Orchid Group, currently includes four hotels - Hotel Royal Orchid, Royal Orchid Central and Royal Orchid Harsha in Bangalore and Royal Orchid Metropole in Mysore. Royal Orchid Star, a luxurious resort, will open in Bangalore in 2006.

Arjun Baljee, director, Royal Orchid Hotels said, "Our focus and dedication continues to be on innovation and growth in the hotel industry."

And we are now in a stronger position to offer our customers more comprehensive services."