Hrithik Roshan and Katrina Kaif's action romance flick Bang Bang is achieving one milestone after another for its producer Fox Star Studios and for the lead pair. The movie, costliest from the Fox stable in India till date, marks the biggest opening for Roshan ever and has also managed to movie into profit in the first week of release.
Bang Bang, directed by Siddharth Anand, started its campaign at the box office on October 2 with net collections of Rs 27.5 crore and has gone on to make Rs 158.29 crore in 12 days. In the overseas market, the movie has made 72 crore, taking the worldwide collection to Rs 230 crore.
Vijay Singh, CEO, Fox Star Studios says, "With Bang Bang, we tried to introduce a new kind of action to Bollywood and it's clicked very well with the masses. People have appreciated the movie for its thrills and are also liking the Hrithik and Katrina pairing. In the first week itself, we were in the green when you consider the worldwide box office collections, the revenue from satellite and music and home video. For a big budget movie, that's a big thing."
In its first week, Bang Bang had domestic collections of Rs 135 crore and overseas revenues in the range of Rs 57-58 crore. The producer's share, Singh informs, was close to Rs 120 crore (total) while the satellite, home video and music rights have brought in another Rs 50 crore to Fox, taking the total revenue for the producer to Rs 170 crore. With a total cost of production in the range of Rs 140 to 150 crore, the movie had, in its first week itself, made a profit of around Rs 20 crore.
However, given its huge cost, the movieis not likely to break-even through domestic box office revenuesonly. Unlike Viacom18's Queen and Mary Kom or UTV Motion Pictures' and Dharma Productions' or Balaji Motion Pictures' Ragini MMS, Bang Bang will not be able to break-even at the domestic office level.
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Singh also reveals that Bang Bang has gained traction in the overseas market because of the production quality and content. In its first phase of overseas release, the movie was launched in 750-800 screens in traditional territories like the US, UK and Middle East. It has become Roshan's biggest hit overseas and has established him as a force at the global box office.
"Most importantly, with Bang Bang, Fox Star has established itself as a studio with the end-to-end production of the movie, and that too at such a big scale, done in-house. Until now, we were either distribution and marketing partners or co-producers, but with this movie, we have started our journey as a creative production house," says Singh.
The movie has another 10 days at the cinema halls to rake in the moolah since no major release has been planned until October 24, when Red Chilies Entertainment's multi-starrer Diwali flick Happy New Year is set to hit the screens.
